February 2013 – May 2013
Evidence suggests that environmental crisis narratives, rather than spur people to take action, prompt feelings of anxiety, helplessness and disempowerment. Ultimately these narratives may serve to foster apathy and denial, discouraging people from considering alternatives or taking control. Behaviour change interventions, also aimed at encouraging environmentally-considerate behaviour, have tended to ignore concerns about status, ethical values and beliefs, identity, quality of life and fun, thereby stripping life of much that people value. This project addresses the need for a step-change in society’s notion of everyday life (ie the small achievements and intuitions that provide our compass) to take account of a future with distinctly different environment, opportunities, and states of uncertainty.
Research Council: AHRC